Mindberry

A little about me

I am a product designer with a background in industrial engineering. That background shapes how I approach unfamiliar and operationally complex products. I first learn how the system works, identify the decisions people need to make, and then design the interface around those decisions.

The mental health space is an important and critical field especially during the time of COVID where the radical environment change had many surfaced and unsurfaced consequences on us all. This project served as an opportunity to craft a bespoke and thoughtful experience that’d bring value to MindBerry’s clientele.

The brief

MindBerry is a UK-based corporate mental health platform connecting employees with qualified therapists and coaches.

The MindBerry mobile app represents a significant leap forward in improving MindBerry’s existing experience. The project spanned from conducting in-depth research to designing and prototyping a user-centric mental health app. MindBerry was conceived with a clear goal: to provide even more accessible, personalized, and effective mental health support through a mobile app.

Link to the app

Emotion Tracking

The app features a daily emotion tracker, prompting users like Stephanie to log their feelings, which encourages regular self-reflection and contributes to a streak system to promote consistent usage. These elements of the app are designed to create a safe, engaging space for users to monitor their mental wellbeing, making MindBerry a valuable companion in their mental health journey.

Journaling

To help foster a habit of mindfulness and self-care, the journaling feature is designed to enable users to articulate and explore their feelings in depth. The interface offers a responsive and encouraging space for users to express themselves freely and thoughtfully, with a user-friendly keyboard and an intuitive text entry field that anticipates common language patterns.

Helping build resilience

We began with a foundational stage of user-centered research. This involved gathering insights into the mental health needs and preferences of the target user base. The research aimed to understand the challenges faced by individuals seeking mental health support and the gaps in existing digital solutions.

The project's design process was comprehensive and multi-staged, starting from business understanding, moving through solution visualization, sketching, wireframing, prototyping, and culminating in high-fidelity iterations with technical reporting, before the final delivery.

Regular interactions with the MindBerry team were vital in aligning the project outcomes with the client’s vision and objectives. This collaborative approach enabled the team to adapt to changes and incorporate new ideas effectively.

Resilience

Designed alongside with MindBerry’s team of mental health professionals, this feature fosters users' capacity to withstand and recover from life's challenges. This feature guides users through a dynamic emotional self-assessment, encouraging them to identify and reflect on their feelings and the factors influencing their mood, such as personal achievements or stressors. It promotes resilience by prompting users to contemplate and articulate the reasons behind their emotions, facilitating a deeper understanding of their responses to various situations.

Conclusion and Lessons Learned

This project involved creating a mobile platform that offers MindBerry’s existing one-to-one coaching and counseling services, and more. It catered to individual customers and businesses, providing an essential service for personal growth and mental well-being. The platform's key feature was its ability to manage appointments and to use the new medium to better keep track of one’s own mental health.

The insights gained from this development process are invaluable for upcoming projects in the digital wellness domain. As the app continues to evolve, it will undoubtedly adapt to address new mental health challenges and technological advancements, reinforcing its purpose as a vital tool in mental well-being and personal development.